Thursday, April 20, 2006

Wine in a Juice Box

What do you think of a juice box filled with wine? The Three Thieves 250-ml “bullets,” sell four to a pack, resemble elongated, narrow juice boxes with less severe edges. The new format offers 250 ml and less waste. The box eliminates the need to recycle glass and cuts down on shipping costs, which is one reason why airlines have taken a serious interest since its unveiling late last month. According to the article at MSNBC.com, the potential of this format is immediate on first glance: Toss one of these suckers in a backpack and haul it to the beach — no corkscrew needed. No cup needed. Drink it and toss it in the recycling bin.

I won't even drink wine from a plastic glass, so no, I'm not ready for a juice box of wine. The packager even tried to have a straw taped to the side of the box! Ewwww

1 comment:

Anonymous said...

What's next? A screw cap on a wine bottle?